The World Health Organisation (WHO) has partnered TikTok to provide users with reliable, science-based health information, promoting health literacy and combating misinformation.
WHO made this known in a statement on Thursday.
The global health body said the partnership demonstrates its dedication to harnessing the power of diverse digital channels to expand its global reach, fostering a better understanding of health issues, encouraging healthy habits, and empowering individuals to make informed decisions in today’s digitally connected world.
Social media power
According to the world health body, social media platforms have emerged as significant contributors to shaping health-related behaviors and decisions, serving as key information hubs that profoundly impact how individuals perceive, understand, and act upon various health issues.
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