A major highlight of the event was the introduction of two new brand influencers, Enioluwa Adeoluwa and Efe Irele, who are Nigerian actors.
According to the firm, the influencers are set to play key roles in enhancing Swarovski’s connection with the Nigerian market by promoting the brand’s image of style, elegance, and modern luxury.
The tour kicked off with a press conference at the Palms Mall in Lagos, where media houses gathered to witness the store’s unveiling.
The team also visited the Jabi Mall store in Abuja on September 17 and concluded the tour at the Ikeja City Mall store in Lagos on September 18.
Swarovski’s Regional Sales Manager for Sub-Saharan Africa, Jonathan Minter, said the Nigerian market was important to the brand’s African expansion.
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