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Trade watchdog says company misled customers about origin of butter used in ‘100 percent pure New Zealand’ products.

A New Zealand dairy company has been fined 420,000 New Zealand dollars ($261,452) for using imported Indian butter in products labelled as locally produced.

New Zealand’s Commerce Commission said on Monday that Milkio Foods Limited misled customers about the origin of the butter used in its “100 percent pure New Zealand” ghee products.

Milkio, based in Hamilton, admitted to 15 breaches of the Fair Trading Act through false representations as well as unauthorised use of the FernMark logo, which is used to identify New Zealand-made products, the commission said.

Commerce Commission Fair Trading General Manager Vanessa Horne said it was important to hold the company accountable given New Zealand’s “international reputation for high quality dairy products, which underpins the value of our dairy industry and exports”.

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