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Google CEO says antitrust trials could drag on for years

Alphabet Inc. Chief Executive Officer Sundar Pichai said it will take many years to resolve Google's antitrust battles, downplaying the idea that they pose an immediate threat to the company's business.

"It's going to take time for it to play out," Pichai said in an interview for an upcoming episode of The David Rubenstein Show: Peer to Peer Conversations. "Where we think it really harms our ability to innovate on behalf of our users, we are going to be vigorous in defending ourselves."

Google is embroiled in two separate antitrust trials brought by the U.S. Justice Department, which alleges the tech leader illegally dominates the digital advertising market and online search. The ads trial kicked off in court this month. In the search case, which Google lost, Judge Amit Mehta said he aims to iron out the final issues by August.

"We definitely disagree with the ruling, but it's still in the middle of the remedies phase," Pichai told Rubenstein, referring to the part of the legal process where a court determines the solution to Google's market dominance. "And you know, we will appeal and this process will likely take many years."

The government's timeline for legal action contrasts with particularly fast-paced changes in the technology industry, which the Justice Department is considering as part of its analysis. Already, Google is working quickly to develop a strong position in artificial intelligence. By the time both of the current cases conclude, the industry will have evolved dramatically.

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