Grapevine

EasyJet founder makes life hard for 'brand thieves'

Daring to prefix a company or even a pop group's name with "easy" could land you with legal action, as the founder of British airline easyJet relentlessly tackles alleged trademark breaches.

Greek-Cypriot tycoon Stelios Haji-Ioannou, whose easyGroup still has links with the carrier, has set out to protect the "easy" brand by threatening court action against anyone deemed to be profiting from the name.

A formal complaint made by the man simply known as Stelios recently forced British indie pop band Easy Life, which also adorned posters with an aircraft showing a likeness to an easyJet plane, into changing its name. It chose Hard Life.

'Easy come, easy go'

"The problem with small brand thieves if they are left unchecked is that they become profitable and they grow," an easyGroup spokesman told AFP in relation to numerous ongoing lawsuits.