The increased usage of data by the general public has driven MTN Uganda’s profit after tax to shs295.7 billion in the first half of 2024 as compared to Shs228.035 billion over the same period in 2023, the telecom giants have said.
This development implies more people in Uganda prefer using data as compared to other services being provided by the company.
“Our two-pronged strategy of deepening smartphone penetration through device financing and strategic partnerships with device manufacturers has yielded a 5.9 percentage point growth to 41.6 percent. We have continued to improve our data value proposition which has reduced churn and increased usage,” said the chief executive officer of MTN Uganda, Sylvia Mulinge.
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