What do you believe is the single most important factor driving up the cost of living in Nigeria?

Just like people confronted with a sea of options at the grocery store, bees foraging in meadows encounter many different flowers at once. They must decide which ones to visit for food, but it isn't always a straightforward choice.

Flowers offer two types of food: nectar and pollen, which can vary in important ways. Nectar, for instance, can fluctuate in concentration, volume, refill rate and accessibility. It also contains secondary metabolites, such as caffeine and nicotine, which can be either disagreeable or appealing, depending on how much is present. Similarly, pollen contains proteins and lipids, which affect nutritional quality.

When confronted with these choices, you'd think bees would always pick the flowers with the most accessible, highest-quality nectar and pollen. But they don't. Instead, just like human grocery shoppers, their decisions about which flowers to visit depend on their recent experience with similar flowers and what other flowers are available.

I find these behaviors fascinating. My research looks at how animals make daily choices—especially when looking for food. It turns out that bees and other pollinators make the same kinds of irrational "shopping" decisions humans make.

Predictably irrational

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